Why integrate IBM WebSphere Commerce and Pinterest
IBM WebSphere Commerce
IBM WebSphere Commerce (WC) provides an e-commerce platform
that delivers seamless and consistent omni-channel shopping experiences,
including mobile, social, and in-store shopping experiences. WebSphere Commerce
engages your customers with immersive brand experiences through contextually
relevant content, marketing. and promotions while extending your brand across
customer touch points.
Pinterest
Pinterest has introduced Buyable Pins to their mobile
application. When a pinned item in the
Pinterest app shows a blue price, you will also see a blue Buy It button,
indicating that the item can be purchased from the retailer, directly via the
Pinterest app – no need to pause your pinning activities to bounce out to the
retailer’s web site!
Business Value
Your marketing team recognizes the power of social media,
and knows that many of the people browsing Pinterest have the intention of
shopping for the items they see and love.
If you are using WC as your eCommerce platform, you can use this asset
to accelerate the integration of Pinterest Buyable Pins with your own WC
environment.
Very good article : integrate IBM WebSphere Commerce and Pinterest
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